Locative Media & The City

I was thinking about Deleuze's "Postscript on the Societies of Control" admidst another frustrated contemplation about my own situation with credit card(s). I was reminded of an artist whose work is very much about 'identity' and, perhaps, 'the subject'. Albo Jeavons [http://albojeavons.com/] makes work that is concerned with the new ability for corporations to operate as if they were people ('individuals'). A true conflation of group and individual; a confirmation of Deleuze's thesis? Curious to know how others feel about this work.